Customer Corner : Mack Trucks – Bulldog On A Cummins Leash
Mack loves to sell you a myth. Big chrome bulldog on the bonnet, blue-collar grit in the adverts, heritage shots […]
Mack loves to sell you a myth. Big chrome bulldog on the bonnet, blue-collar grit in the adverts, heritage shots […]
Cummins has a reliable people story format. Find a bright young engineer in Columbus. Minorities preferred. Put their job title
Let’s not dance around it. Neuberger Berman Group LLC, that buffed-up asset manager that likes to pose as a sober,
Cummins has spat out another careers leaflet and called it wisdom. Not a word about Ram defeat devices. Not a
Cummins has pushed out another love letter to itself. This time it is not about dogs, veterans or mental health
Korea’s sovereign wealth fund loves to pose as a sober guardian of the nation’s future. Underneath the brochure talk sits
Ah, Doosan Group, you magnificent bastards. Back for round two, eh? If you skipped Part One – that blistering takedown
Willy Workhorse is back. Cummins’ perfect people-story prop. The man who brushes charity dogs, smiles through EEEC, and recovers from
You scroll your feed. You see Cummins logos on every sponsored event. You see breathless puff pieces in local papers.